If you haven't already taken the money and started running, hurry up. According to the plausible pronouncements of venture capital investor Peter Rip, the Web 2.0 bubble is starting to pucker and hiss.

“Much of the ‘easy’ innovation seems to have been wrung out of the Web 2.0 wave,” Rip writes in his EarlyStageVC blog. “Now the hard work begins, again. The next wave of innovation isn't going to be as easy. The hard problems are no longer usability or ease of everyday content creation. These problems are solved. Now the hard part is moving from Web-as-Digital-Printing-Press to true Web-as-Platform.”

Sneak hopes that the move to Web-as-Platform will also encompass a rejection of the current tide of amateur know-nothing-nobodies spouting unending torrents of illiterate claptrap. Sneak, for one, preferred it when professional know-nothings got paid to spout the illiterate claptrap.