Your friendly neighbourhood Sneak is a fairly magnanimous chap all told. Willing to give most people the benefit of the doubt, he is. That Shipman fella did some sterling work for the community after all before he, er, decided to murder hundreds of innocent patients. Hussain? How could a man with a moustache that bushy have been all bad?

But when it comes to Google’s latest campaign, Sneak gets ever so slightly hot under his well-starched collar. In a speech to the United Nations, the web behemoth’s privacy chief has urged the world’s governments to agree on some international privacy standards, in order to maintain consumer confidence in the internet. Well, let’s just do a bit of IT revision here. Google; isn’t that the firm which probably stores more personal information on its customers than any other web company? Or is Sneak confusing it with some other dotcom giant? Don’t be evil? No, don’t take the pi**.