Sneak was pleasantly surprised this morning to find an envelope full of edible treats from global consultancy and IT services giant Logica CMG on his desk. Never one to shun a snack between breakfast and elevenses, Sneak tore into the Logica branded chocolate bar and … oh wait, the USB stick was apparently not edible. Well, one lives and one learns.

If Sneak had not been so hasty as to wolf down both items so fast they barely had time to touch the sides, he would have discovered the purpose of said giftage – to advertise the rebranding of the firm. Are you all ready? They've dropped the CMG! Yes, Sneak can hardly believe it. Whatever next? KPMG to become plain old KP? It doesn't bear thinking about, it really doesn't.