There are many important factors to consider when registering your organisation’s domain name, Sneak cautions. How many permutations of the name should you buy up to avoid typo and cybersquatting; how do you manage the re-registration process; do you need to provide legal documentation and proof of trademarks etc? All of these issues should be front-of-mind for any domain name manager worth his salt.

But it seems that some firms were a little, um, hasty when snapping up the “perfect” name to represent them on the world wide web, according to registration expert Sedo. Imagine for example, you run an art business, and have come up with the snappy title of “speed of art” for your store. Well, maybe you don’t actually want to turn this into a URL of speedofart.com. And say you run a therapist-finding service..well, um, might not be a great idea to go for the literal – www.therapistfinder.com. It’ll only end in tears.