Is it Sneak or is Yahoo becoming more and more like a teenager with a rather serious crush? Oh, it's just Sneak then. Never mind. Well, for what it's worth, here are the rather dubious parallels. First Yahoo creates an unprecedented, um, precedent, by getting into bed with Google - ie signalling its intent to allow Google to serve up ads next to its own search engine results for pre-determined search terms.

And now Yahoo has announced a new email domain - ymail.com - which it says will "give users the chance to register the email address they always wanted". Yeah, ymail/gmail - anyone see the similarities?