Sometimes politicians do things of which they should be very, very ashamed. Perhaps starting a war on spurious legal and moral grounds in which hundreds of thousand are likely to die. Or maybe lying under oath. But possibly the most reprehensible thing a politician can do, and don't they do it so often, is to try and get "down with the kids". Really, the history of world politics has been littered with cringeworthy incidents and press calls gone wrong, possibly culminating in Tony Blair's "Cool Britannia" shindig at Number 10 in which rockers, comedians and others staggered around the PM's residence wondering what the hell they were doing there, will Teflon Tone turned up his smile for the cameras.

And now this. The pic shows EU Commissioner for Information Society and Media Viviane Reding, at the Cannes film festival this year. OK, so she's also there with EU Commission president Jose Manuel Barosso. But who the hell is that dude in the shades? You're not fooling us Viv, we know you've no idea who he is. Um, actually, Sneak isn't sure either ... is he perhaps a member of a popular music band?